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Home > Journal of Product & Brand Management > Volume 20 issue 6 > Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business
Journal of Product & Brand Management
ISSN: 1061-0421
Incorporates: Pricing Strategy and Practice
Online from: 1992
Subject Area: Marketing
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business
| Title: | Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business |
|---|---|
| Author(s): | Kirk Hazlett, (Associate Professor of Communication (Public Relations), Curry College, Milton, MA, USA) |
| Citation: | Kirk Hazlett, (2011) "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business", Journal of Product & Brand Management, Vol. 20 Iss: 6, pp.501 - 502 |
| Keywords: | Brand management, Business-to-business, Marketing, Marketing technology, Social media |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | This article has no abstract |
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