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Home > Journal of Product & Brand Management > Volume 20 issue 6 > Marketing Accountability: How to Measure Marketing Effectiveness
Journal of Product & Brand Management
ISSN: 1061-0421
Incorporates: Pricing Strategy and Practice
Online from: 1992
Subject Area: Marketing
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Marketing Accountability: How to Measure Marketing Effectiveness
| Title: | Marketing Accountability: How to Measure Marketing Effectiveness |
|---|---|
| Author(s): | Ana Isabel Canhoto, (Senior Lecturer, Oxford Brookes University Business School, Oxford, UK) |
| Citation: | Ana Isabel Canhoto, (2011) "Marketing Accountability: How to Measure Marketing Effectiveness", Journal of Product & Brand Management, Vol. 20 Iss: 6, pp.499 - 500 |
| Keywords: | Accountability, Due diligence, Metrics |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | This article has no abstract |
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