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Home > Journal of Product & Brand Management > Table of contents:Volume 21 issue 2
Journal of Product & Brand Management
ISSN: 1061-0421
Incorporates: Pricing Strategy and Practice
Online from: 1992
Subject Area: Marketing
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Table of contents:
Volume 21 issue 2
Published: 2012, Start page: p76Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 17026218 | Trial, repeat purchase and spillover effects of cobranded extensions Vijay Ganesh Hariharan, Ram Bezawada, Debabrata Talukdar (pp. 76 - 88) Keywords: Brand alliances, Brand extensions, Brand management, Buying behaviour, Cobranded extension, New product adoption, Spillover effects, Trial and repeat purchases Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (181kb) ] | Reprints & permissions |
| 17026219 | Does advertising matter to store brand purchase intention? A conceptual framework Shalom Levy, Hanna Gendel-Guterman (pp. 89 - 97) Keywords: Advertising, Advertising tendency, Brands, Buying behaviour, Consumer characteristics, Extrinsic cues, Perceived quality, Shops, Store brand Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (181kb) ] | Reprints & permissions |
| 17026220 | The role of emotional aspects in younger consumer-brand relationships Jiyoung Hwang, Jay Kandampully (pp. 98 - 108) Keywords: Brand loyalty, Brands, Consumers, Emotional attachment, Self-concept connection, Younger consumers Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (218kb) ] | Reprints & permissions |
| 17026221 | Consumer reaction to new package design Gary R. Holmes, Audhesh Paswan (pp. 109 - 116) Keywords: Consumer experience, Consumer psychology, Design, Evaluation, Packaging, Product design Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (119kb) ] | Reprints & permissions |
| 17026222 | Brand name substitution and brand equity transfer Véronique Pauwels Delassus, Raluca Mogos Descotes (pp. 117 - 125) Keywords: Brand equity transfer, Brand identity, Brand management, Brand name substitution, Brand names, Consumer behaviour, Product image Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (166kb) ] | Reprints & permissions |
| 17026223 | Relationship development for services: an empirical test Kristian Castro, Dennis A. Pitta (pp. 126 - 131) Keywords: Competitive industries, Competitive strategy, Customer relationship management, Differentiation, Relationship development Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (134kb) ] | Reprints & permissions |
| 17026224 | Impact of online consumer reviews on sales and price strategies: a review and directions for future research Peter De Maeyer (pp. 132 - 139) Keywords: Customer satisfaction, Internet, Internet marketing, Quality, Quality awareness, Quality perceptions, Ratings, Reviews Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (103kb) ] | Reprints & permissions |
| 17026225 | A longitudinal and cross sectional study of the impact of usage-based attributes on used product price advertisements Hooman Estelami, Carlo Francis V. Raymundo (pp. 140 - 147) Keywords: Buyer-seller relationships, Consumer perceptions, Consumers, Cross-cultural studies, Pricing, Product attributes, Used products, Vendors Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (139kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 17026216 | Design Is How It Works: How the Smartest Companies Turn Product into Icons Robert P. Jones pp. 149 - 149 Please login | Abstract & purchase [ HTML ] |
| 17026217 | How Brands Grow: What Marketers Don't Know Mark Glynn pp. 149 - 149 Please login | Abstract & purchase [ HTML ] |
| 17026215 | Coolfarming: Turn Your Great Idea into the Next Big Thing Audhesh Paswan pp. 148 - 148 Please login | Abstract & purchase [ HTML ] Editorial |
| 17026226 | Editorial Richard C. Leventhal Abstract | View HTML |
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