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Home > Journal of Product & Brand Management > Table of contents:Volume 21 issue 3
Journal of Product & Brand Management
ISSN: 1061-0421
Incorporates: Pricing Strategy and Practice
Online from: 1992
Subject Area: Marketing
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Table of contents:
Volume 21 issue 3
Published: 2012, Start page: p153Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 17032123 | Assessing the six-station corporate identity model: a polymorphic model Jean Suvatjis, Leslie de Chernatony, John Halikias (pp. 153 - 166) Keywords: Brands, Corporate identity, Corporate identity modelling, Logo six-station model, Modelling Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (221kb) ] | Reprints & permissions |
| 17032124 | Individual differences in consumer responses to traditional versus virtual concept testing Ling Peng, Geng Cui, Chunyu Li (pp. 167 - 175) Keywords: Change seeking, Cognition, Cognitive effort, Consumer behaviour, Generalizability theory, Innovativeness, Tests and testing, Virtual concept testing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (102kb) ] | Reprints & permissions |
| 17032125 | Gender differences in brand commitment, impulse buying, and hedonic consumption Sigal Tifferet, Ram Herstein (pp. 176 - 182) Keywords: Brand commitment, Brands, Consumer behaviour, Gender, Gender differences, Hedonic consumption, Impulse buying, Marketing strategy, Men, Women Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (101kb) ] | Reprints & permissions |
| 17032126 | Wine label design and personality preferences of millennials Statia Elliot, J.E. (Joe) Barth (pp. 183 - 191) Keywords: Brand personality, Canada, Consumer behaviour, Label design, Labelling, Millennials, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (188kb) ] | Reprints & permissions |
| 17032127 | Corporate branding and transformational leadership in turbulent times Hans Ruediger Kaufmann, Demetris Vrontis, Michael Czinkota, Alvin Hadiono (pp. 192 - 204) Keywords: Behavioural branding, Change management, Corporate branding, Transformational leadership Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (303kb) ] | Reprints & permissions |
| 17032128 | Consumer processing of bundled prices: when do discounts matter? Judy Harris, Edward A. Blair (pp. 205 - 214) Keywords: Bundling, Consumer behaviour, Discounts, Piecemeal processing, Price salience, Prices Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (279kb) ] | Reprints & permissions |
| 17032129 | Effects of gender and price knowledge on offer evaluation and channel transition in retail and e-tail environments Rajesh Chandrashekaran, Rajneesh Suri (pp. 215 - 225) Keywords: Channel transition, Consumer behaviour, Electronic commerce, Gender, Gender differences, Internet, Price knowledge, Prices, Retail versus e-tail Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (304kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 17032122 | Wiki Brands: Reinventing Your Company in a Customer-driven Marketplace Janis Dietz pp. 227 - 227 Please login | Abstract & purchase [ HTML ] |
| 17032120 | Killing the Giants – 10 Strategies to Topple the Goliath in Your Industry Sylvia Keyes, Professor Emerita pp. 226 - 226 Please login | Abstract & purchase [ HTML ] |
| 17032121 | Retailing in 21st Century: Current and Future Trends, 2nd edition Ardhendu Shekhar Singh pp. 226 - 226 Please login | Abstract & purchase [ HTML ] Editorial |
| 17032130 | Editorial Richard C. Leventhal Abstract | View HTML |
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