Want to accelerate organic growth? Retool your marketing factory!

Welcome:
Guest

Handbook of Business Strategy

ISSN: 1077-5730
Currently published as: Business Strategy Series

Online from: 2000

Subject Area: Strategy

Content: Latest Issue | Latest Issue RSS | Previous Issues

Options: To add Favourites and Table of Contents Alerts please take a Emerald profile

Document Information:
Title:	Want to accelerate organic growth? Retool your marketing factory!
Author(s):	Bob Lurie, (Bob Lurie is a director of Monitor Group, Cambridge, Massachusetts and CEO of Monitor’s M2C subsidiary.)
Citation:	Bob Lurie, (2004) "Want to accelerate organic growth? Retool your marketing factory!", Handbook of Business Strategy, Vol. 5 Iss: 1, pp.253 - 256
Keywords:	Corporate culture, Marketing, Organizational planning, Resource management, Strategic objectives
Article type:	Viewpoint
DOI:	10.1108/10775730410494062 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	In 1980 at the Ford Motor Company, quality wasn’t job one; survival was. Buffeted by stagnant product lines, hidebound management practices and nimbler Japanese competitors, the once-dominant car maker was on its way to losing $1.6 billion – its first loss since going public. Ford cars were too often poorly built and out of step with the marketplace. The problem: a fragmented organizational structure that made producing new models a frustratingly slow, cumbersome and inefficient process.