Currently published as: Business Strategy Series
Online from: 2000
Subject Area: Strategy
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|Title:||Managing for strategic success in emerging markets|
|Author(s):||Usha C.V. Haley, (PhD, New York University, is Professor of International Business and Strategy at the University of New Haven in the USA. She can be contacted at firstname.lastname@example.org or Tel/Fax: 212-208-2468.), George T. Haley, (PhD, University of Texas at Austin, is Professor of Industrial Marketing and International Business at the University of New Haven in the USA. He can be contacted at email@example.com or Tel/Fax: 212-208-2468.)|
|Citation:||Usha C.V. Haley, George T. Haley, (2006) "Managing for strategic success in emerging markets", Handbook of Business Strategy, Vol. 7 Iss: 1, pp.27 - 33|
|Keywords:||China, Decision making, Economic convergence, Emerging markets, International business, Multinational companies|
|Article type:||Research paper|
|DOI:||10.1108/10775730610618657 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – To develop a strategic model for effective management that incorporates aspects of strategic decision-making from both industrialized and emerging markets.
Design/methodology/approach – To interview senior managers (many at CEO level) of successful companies operating in emerging markets. We assume the senior managers best understand strategy formulation and implementation.
Findings – A strategic model for both information rich and information void business environments.
Research limitations/implications – We did not use a random sample, but rather a convenience sample of CEOs and senior managers of companies operating in emerging markets. This sample limits the study’s generalizability.
Practical implications – Successful managers argued that best practices developed for information-rich Western markets were not effective in information-void emerging markets.
Originality/value – The paper has value for managers moving from industrialized economies to emerging economies and vice-versa, and to academics researching strategic decision-making in emerging markets.
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