Mastering the dynamic nature of modern strategy

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Handbook of Business Strategy

ISSN: 1077-5730
Currently published as: Business Strategy Series

Online from: 2000

Subject Area: Strategy

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Document Information:
Title:	Mastering the dynamic nature of modern strategy
Author(s):	Mark H. Daniell, (Chairman of The Cuscaden Group, an Advisory and Investment Business based in Singapore. He can be reached at mark.daniell@cuscaden.com)
Citation:	Mark H. Daniell, (2006) "Mastering the dynamic nature of modern strategy", Handbook of Business Strategy, Vol. 7 Iss: 1, pp.35 - 41
Keywords:	Competitive advantage, Corporate strategy
Article type:	Viewpoint
DOI:	10.1108/10775730610618594 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	Purpose – To improve the quality of strategy development and implementation in a large or small enterprise. Design/methodology/approach – Principles extracted from the author ís observation and experience and set out as a checklist for strategy formulation. Findings – By acting on ten key principles or trends, businesses can reduce risks and take advantage of future market opportunities. Practical implications – Improve strategy through an ability to anticipate change in the environmental business model. Originality/value – The article creates a practical approach to allow business strategists to think through the micro application of macro trends.