Currently published as: Business Strategy Series
Online from: 2000
Subject Area: Strategy
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|Title:||Mastering the dynamic nature of modern strategy|
|Author(s):||Mark H. Daniell, (Chairman of The Cuscaden Group, an Advisory and Investment Business based in Singapore. He can be reached at email@example.com)|
|Citation:||Mark H. Daniell, (2006) "Mastering the dynamic nature of modern strategy", Handbook of Business Strategy, Vol. 7 Iss: 1, pp.35 - 41|
|Keywords:||Competitive advantage, Corporate strategy|
|DOI:||10.1108/10775730610618594 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – To improve the quality of strategy development and implementation in a large or small enterprise.
Design/methodology/approach – Principles extracted from the author ís observation and experience and set out as a checklist for strategy formulation.
Findings – By acting on ten key principles or trends, businesses can reduce risks and take advantage of future market opportunities.
Practical implications – Improve strategy through an ability to anticipate change in the environmental business model.
Originality/value – The article creates a practical approach to allow business strategists to think through the micro application of macro trends.
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