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Strategy & Leadership

ISSN: 1087-8572
Incorporates: The Antidote

Online from: 1975

Subject Area: Strategy

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Internet tools enable organizational transformation from the inside out: the Nokia Siemens Networks case


Document Information:
Title:Internet tools enable organizational transformation from the inside out: the Nokia Siemens Networks case
Author(s):Anne Deering, (Partner and head of A.T. Kearney's organization and transformation practice in Europe based in Amsterdam), Andy Cook, (Manager in the organization and transformation practice based in London), Gillis Jonk, (Partner in the strategy practice and head of the firm's Knowledge and Innovation Council based in Amsterdam), Anne van Hall, (Principal and core team member of the transformation practice based in Amsterdam)
Citation:Anne Deering, Andy Cook, Gillis Jonk, Anne van Hall, (2008) "Internet tools enable organizational transformation from the inside out: the Nokia Siemens Networks case", Strategy & Leadership, Vol. 36 Iss: 5, pp.34 - 37
Keywords:Communication technologies, Internet, Organizational culture, Organizational restructuring
Article type:Case study
DOI:10.1108/10878570810902103 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Acknowledgements:Copyright A.T. Kearney, © 2008
Abstract:

PurposeThis paper aims to show that large organizations or geographically dispersed businesses that adopt “Web 2.0” tools to power their transformation process can become as nimble and personal as smaller firms in pursuing their required change.

Design/methodology/approachThe paper demonstrates how leaders can accelerate transformation using an array of new internet tools – such as discussion forums, wikis and blogs – that allow many people to engage more easily in meaningful interactions.,

FindingsThe paper finds that these new web-based tools are revolutionizing a change process the authors call Transformation 2.0. Pioneering efforts, such as those used in the Nokia Siemens Networks (NSN) change process, highlight the possibilities and concrete benefits Transformation 2.0 can deliver; this case is described in detail in this paper.

Practical implicationsTransformation 2.0 provides the tools managers need to build momentum behind a change process rapidly and in ways that energize and give voice to virtually every person in a large organization. In addition to Nokia Siemens Networks, organizations such as Del Monte Foods, Eli Lilly, the Girl Scouts of the USAand Northwestern Mutual Life Insurance are successfully forging Transformation 2.0 collaboration initiatives. Transformation 2.0 allows companies to communicate with the problem solvers in their organizations at all levels and to work together to make transformation happen.

Originality/valueTransformation 2.0 allows companies to communicate with the problem solvers in their organizations at all levels and to work together to make transformation happen.



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