Advanced Search
Journal search
Journal cover: Qualitative Research in Accounting & Management

Qualitative Research in Accounting & Management

ISSN: 1176-6093

Online from: 2004

Subject Area: Accounting and Finance

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues


Previous article.Icon: Print.Table of Contents.Next article.Icon: .

(Re)presentation of women in Indian accountancy bodies' web sites

Document Information:
Title:(Re)presentation of women in Indian accountancy bodies' web sites
Author(s):Orthodoxia Kyriacou, (Middlesex University, London, UK), Jatin Pancholi, (Middlesex University, London, UK), Angathevar Baskaran, (Middlesex University, London, UK)
Citation:Orthodoxia Kyriacou, Jatin Pancholi, Angathevar Baskaran, (2010) "(Re)presentation of women in Indian accountancy bodies' web sites", Qualitative Research in Accounting & Management, Vol. 7 Iss: 3, pp.329 - 352
Keywords:Accountancy, Accounting, Gender, India, Worldwide web
Article type:Case study
DOI:10.1108/11766091011072783 (Permanent URL)
Publisher:Emerald Group Publishing Limited

Purpose – The purpose of this paper is to explore the representation of women in two Indian accounting professional bodies' web sites: The Institute of Chartered Accountants of India (ICAI) and The Institute of Cost and Works Accountants of India (ICWAI).

Design/methodology/approach – The paper uses content analysis to explore the content of the web sites of the ICAI and ICWAI. The paper provides a multi-disciplinary framework to explore the Indian accountancy bodies' presentation of self through their web sites.

Findings – The paper finds that the two Indian bodies appear to be visibly masculine; the representation of women in these two web sites is either weak or non-existent. Further, the paper finds that the language used in these sites largely excludes women by referring predominately to the masculine as representing the norm.

Research limitations/implications – The content analysis has its own inherent limitations, together with the use of the information contained in the web sites.

Practical implications – The paper has important practical implications for policy initiatives. It argues for greater consistency in the use of inclusive language and for careful consideration of the ways that women are portrayed in the web sites.

Originality/value – The value of this paper rests on the exploration of the two Indian accountancy bodies' web sites and in encouraging debate on women's professional accountancy issues, in a country which is increasingly driven by globalised market forces.

Fulltext Options:



Existing customers: login
to access this document


- Forgot password?
- Athens/Institutional login



Downloadable; Printable; Owned
HTML, PDF (126kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian

Marked list

Bookmark & share

Reprints & permissions