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Journal cover: Qualitative Market Research: An International Journal

Qualitative Market Research: An International Journal

ISSN: 1352-2752

Online from: 1998

Subject Area: Marketing

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Special Issue on How practice determines method and method determines practice

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Article citation: , (2008) "Special Issue on How practice determines method and method determines practice", Qualitative Market Research: An International Journal, Vol. 11 Iss: 1, pp. -



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Call for papers

Special Issue on How practice determines method and method determines practice

The deadline for submission is December 31, 2007

Purpose of the special issue

The process of theoretical research is well determined and has influenced how real-life practice is developed and strategies executed. However, less well developed is a dialogue of how real-life practice has influenced the way that research methods should and could be developed and carried out? What can those developing the process of methodological design learn from tried and tested case studies and emerging practice on a global, national, and local scale? How does the research process interact with business and community? What is the role for all types of stakeholders in shaping research process and practice? What kind of workable models have been developed and practised? This particular call for papers is designed to explore all types of qualitative methods and practices. Also, we would welcome consideration of quantitative approaches where they show how they can complement qualitative research or support the qualitative bases of research. In academic and market researches there are provisions or congruence of exploratory and statistical methods, because – in practice – research is often a combination of both. The projected outcome is to show how the research process fits into the greater business and community landscape. There is a good deal of theoretical work and empirical practice underpinning the conceptual development of qualitative research, but this Special Issue edition will strive to bring together multi-directional network learning and address any gaps in the literature and practice. Specific topics to be explored may include, but are not limited to, the following:

Preference will be given to empirical papers (both qualitative and quantitative), although theoretical papers, which address aspect(s) of defining and measuring the impact of research methods, are also welcome if these offer comprehensive frameworks. As Qualitative Market Research appeals to an academic and business audience, all submissions should include implications for practitioners.

Processes for the submission of papers

Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication elsewhere. Submissions should be between 4,000 and 6,000 words in length. Copies should be submitted via e-mail Word attachment (in one file including all figures and tables) to both Special Issue Guest Editors. The first page must contain the title, author/s, and contact information for the author(s). Please include a structured abstract. For additional guidelines, see ''Notes for contributors'' from a recent issue of the journal or the home page at Suitable articles will be subjected to a double-blind review; hence authors should not identify themselves in the body of the paper.

Please address questions to the Guest Editors: Professor Dr Adam Lindgreen, Hull University Business School, Hull HU6 7RX, UK, E-mail:; Dr Martin Hingley, Harper Adams University College, Newport, Shropshire TF10 8NB, UK, E-mail:; Dr Keith Walley, Harper Adams University College, Newport, Shropshire TF10 8NB, UK, E-mail: