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Home > Qualitative Market Research: An International Journal > Table of contents:Volume 12 issue 1
Qualitative Market Research: An International Journal
ISSN: 1352-2752
Online from: 1998
Subject Area: Marketing
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Table of contents:
Volume 12 issue 1
Published: 2009, Start page: p7Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1769112 | Five processes of response distortion: a model of response filters Norbert Scholl (pp. 7 - 14) Keywords: Interviews, Language, Memory, Rationalization Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (59kb) ] | Reprints & permissions |
| 1769113 | Blind insights: a new technique for testing a priori hypotheses with qualitative methods Eric D. DeRosia, Glenn L. Christensen (pp. 15 - 35) Keywords: Advertising, Qualitative methods Article type: Technical paper Please login | Abstract & purchase [ HTML & PDF (124kb) ] | Reprints & permissions |
| 1769114 | Targets of commitment in service provider-consumer relationships: a prototyping study Tim D. Jones, Shirley F. Taylor, Harvir S. Bansal (pp. 36 - 48) Keywords: Buyer-seller relationships, Consumers, Prototypes, Service industries Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (83kb) ] | Reprints & permissions |
| 1769115 | Exploring the origins of enduring product involvement Peter H. Bloch, Suraj Commuri, Todd J. Arnold (pp. 49 - 69) Keywords: Consumer research, Narratives Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (127kb) ] | Reprints & permissions |
| 1769116 | Rethinking assessment of marketing research skills and knowledge: a new approach Madhav N. Segal, Edmund K. Hershberger, Talaibek Osmonbekov (pp. 70 - 82) Keywords: Human resource management, Market research Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (87kb) ] | Reprints & permissions |
| 1769117 | A hard look at hard laddering: A comparison of studies examining the hierarchical structure of means-end theory Joan M. Phillips, Thomas J. Reynolds (pp. 83 - 99) Keywords: Interviews, Qualitative research Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (229kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1769111 | Against All Gods: Six Polemics on Religion and an Essay on Kindness Charles Dennis pp. 104 - 104 Please login | Abstract & purchase [ HTML ] Practitioner perspectives |
| 1769119 | Conference review: British Psychological Society Qualitative Methods in Psychology Inaugural Conference, 2-4 September 2008 Sheila Keegan Please login | Abstract & purchase [ HTML ] Editorial |
| 1769118 | Editorial Len Tiu Wright Abstract | View HTML |
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