Qualitative Market Research: An International Journal

ISSN: 1352-2752

Online from: 1998

Subject Area: Marketing

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Volume 12 issue 2

Published: 2009, Start page: p120

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Articles
Article Id:	Article Information:
1781051	Marketing: philosophy of science and “epistobabble warfare” Michel Rod (pp. 120 - 129) Keywords: Epistemology, Market research, Marketing philosophy, Sciences Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (76kb) ] \| Reprints & permissions
1781052	Qualitative analysis and the construction of causal models Melvin Prince, Chris Manolis, Susan Tratner (pp. 130 - 152) Keywords: Modelling, Qualitative methods Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (142kb) ] \| Reprints & permissions
1781053	Decision system analysis of advertising agency decisions WoonBong Na, Roger Marshall, Arch G. Woodside (pp. 153 - 170) Keywords: Advertising agencies, Decision making, Decision theory, Protocols, Systems analysis Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (157kb) ] \| Reprints & permissions
1781054	Are voters, consumers?: A qualitative exploration of the voter-consumer analogy in political marketing Norman Peng, Chris Hackley (pp. 171 - 186) Keywords: Consumers, Marketing, Politics Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (101kb) ] \| Reprints & permissions
1781055	Spatial and temporal specificity and transferability: Structuration as the relationship marketing meta-theory John Nicholson, Adam Lindgreen, Philip Kitchen (pp. 187 - 207) Keywords: Relationship marketing, Social structure Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (130kb) ] \| Reprints & permissions
1781056	An exploratory study of Canadian international new venture firms' development in overseas markets Martine Spence, Dave Crick (pp. 208 - 233) Keywords: Canada, International business Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (133kb) ] \| Reprints & permissions
1781057	“Emergent inquiry”: A practitioner's reflections on the development of qualitative research Sheila Keegan (pp. 234 - 248) Keywords: Complexity theory, Research Article type: Viewpoint Please login \| Abstract & purchase [ HTML & PDF (107kb) ] \| Reprints & permissions

Book Review

Article Id:	Article Information:
1781050	The Sage Handbook of Qualitative Research Len TiuWright pp. 249 - 249 Please login \| Abstract & purchase [ HTML ] Editorial
1781058	Editorial Len Tiu Wright Abstract \| View HTML

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Qualitative Market Research: An International Journal

Table of contents:Volume 12 issue 2

Book Review

Editorial

Further Information

Table of contents:
Volume 12 issue 2