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Home > Qualitative Market Research: An International Journal > Table of contents:Volume 12 issue 3
Qualitative Market Research: An International Journal
ISSN: 1352-2752
Online from: 1998
Subject Area: Marketing
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Table of contents:
Volume 12 issue 3
Published: 2009, Start page: p260Special Issue: How practice determines method and method determines practice
Guest editor(s): Adam Lindgreen and Martin Hingley
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1795308 | Longitudinal attitude surveys in consumer research: A case study from the agrifood sector Keith Walley, Paul Custance, Gaynor Orton, Stephen Parsons, Adam Lindgreen, Martin Hingley (pp. 260 - 278) Keywords: Agricultural products, Attitude surveys, Consumer behaviour, Market research Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (233kb) ] | Reprints & permissions |
| 1795309 | Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates Jo En Yap, Liliana L. Bove, Michael B. Beverland (pp. 279 - 294) Keywords: Behaviour, Employees, Performance related pay, Retailing, Reward pay structures, Sales performance Please login | Abstract & purchase [ HTML & PDF (99kb) ] | Reprints & permissions |
| 1795310 | Bridging the gap between claimed and actual behaviour: The role of observational research Sharyn Rundle-Thiele (pp. 295 - 306) Keywords: Alcoholic drinks, Australia, Consumer behaviour, Gap analysis, Research methods, Social norms Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (140kb) ] | Reprints & permissions |
| 1795311 | Using triangulation and multiple case studies to advance relationship marketing theory Constantino Stavros, Kate Westberg (pp. 307 - 320) Keywords: Australia, Leisure activities, Qualitative methods, Relationship marketing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (94kb) ] | Reprints & permissions |
| 1795312 | Research methods for the empirical study of strategic human resource management Tina Harness (pp. 321 - 336) Keywords: Corporate strategy, Human resource management, Research methods, Strategic alignment Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (105kb) ] | Reprints & permissions |
| 1795313 | Marketing activities of companies in the educational software sector Rosalind Jones, Jennifer Rowley (pp. 337 - 354) Keywords: Business-to-business marketing, Computer software, Education sector, Entrepreneurialism, Small to medium-sized enterprizes Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (110kb) ] | Reprints & permissions |
Practitioner perspectives
| Article Id: | Article Information: |
|---|---|
| 1795315 | Practitioner perspectives Please login | Abstract & purchase [ HTML ] |
| 1795316 | The devil is in the detail: reflexive accounting in qualitative market research John Branch Please login | Abstract & purchase [ HTML ] |
| 1795317 | Accounting for practice in commercial qualitative market research Rosie Campbell Please login | Abstract & purchase [ HTML ] |
| 1795318 | About the authors Please login | Abstract & purchase [ HTML ] Guest editorial |
| 1795314 | How practice determines method and method determines practice Adam Lindgreen, Martin Hingley Abstract | View HTML |
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