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Journal cover: Qualitative Market Research: An International Journal

Qualitative Market Research: An International Journal

ISSN: 1352-2752

Online from: 1998

Subject Area: Marketing

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Table of contents:
Volume 12 issue 3

Published: 2009, Start page: p260
Special Issue: How practice determines method and method determines practice
Guest editor(s): Adam Lindgreen and Martin Hingley

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Articles
Article Id: Article Information:
1795308 Longitudinal attitude surveys in consumer research: A case study from the agrifood sector
Keith Walley, Paul Custance, Gaynor Orton, Stephen Parsons, Adam Lindgreen, Martin Hingley (pp. 260 - 278)
Keywords: Agricultural products, Attitude surveys, Consumer behaviour, Market research
Article type: Research paper
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1795309 Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates
Jo En Yap, Liliana L. Bove, Michael B. Beverland (pp. 279 - 294)
Keywords: Behaviour, Employees, Performance related pay, Retailing, Reward pay structures, Sales performance
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1795310 Bridging the gap between claimed and actual behaviour: The role of observational research
Sharyn Rundle-Thiele (pp. 295 - 306)
Keywords: Alcoholic drinks, Australia, Consumer behaviour, Gap analysis, Research methods, Social norms
Article type: Research paper
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1795311 Using triangulation and multiple case studies to advance relationship marketing theory
Constantino Stavros, Kate Westberg (pp. 307 - 320)
Keywords: Australia, Leisure activities, Qualitative methods, Relationship marketing
Article type: Research paper
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1795312 Research methods for the empirical study of strategic human resource management
Tina Harness (pp. 321 - 336)
Keywords: Corporate strategy, Human resource management, Research methods, Strategic alignment
Article type: Research paper
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1795313 Marketing activities of companies in the educational software sector
Rosalind Jones, Jennifer Rowley (pp. 337 - 354)
Keywords: Business-to-business marketing, Computer software, Education sector, Entrepreneurialism, Small to medium-sized enterprizes
Article type: Research paper
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Practitioner perspectives

Article Id: Article Information:
1795315 Practitioner perspectives
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1795316 The devil is in the detail: reflexive accounting in qualitative market research
John Branch
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1795317 Accounting for practice in commercial qualitative market research
Rosie Campbell
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1795318 About the authors
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Guest editorial

1795314 How practice determines method and method determines practice
Adam Lindgreen, Martin Hingley
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