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Home > Qualitative Market Research: An International Journal > Table of contents:Volume 14 issue 1
Qualitative Market Research: An International Journal
ISSN: 1352-2752
Online from: 1998
Subject Area: Marketing
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Table of contents:
Volume 14 issue 1
Published: 2011, Start page: p7Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1902907 | Mixed methods designs in marketing research Robert L. Harrison, Timothy M. Reilly (pp. 7 - 26) Keywords: Marketing, Publications, Research methods Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (110kb) ] | Reprints & permissions |
| 1902908 | Storytelling research on international visitors: Interpreting own experiences in Tokyo Drew Martin, Arch G. Woodside (pp. 27 - 54) Keywords: Consumer behaviour, Japan, Storytelling, Tourism Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (178kb) ] | Reprints & permissions |
| 1902909 | Dear Mr Chocolate: Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research Lia Zarantonello, Harri T. Luomala (pp. 55 - 82) Keywords: Chocolate, Consumer behaviour, Consumption Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (148kb) ] | Reprints & permissions |
| 1902910 | An exploration of men's brand relationships Linda Tuncay Zayer, Stacy Neier (pp. 83 - 104) Keywords: Brands, Gender, Qualitative research, Relationship marketing, Retailing, Shopping Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (127kb) ] | Reprints & permissions |
| 1902911 | Applying the nominal group technique to specify the domain of a construct Stephen Lloyd (pp. 105 - 121) Keywords: Corporate image, Measurement, Stakeholder analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (92kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1902906 | Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets Paul Henry pp. 122 - 122 Please login | Abstract & purchase [ HTML ] Practitioner perspectives |
| 1902914 | About the Editors Please login | Abstract & purchase [ HTML ] |
| 1902915 | Workshop review: analysing the language of interviews Sheila Keegan Please login | Abstract & purchase [ HTML ] |
| 1902916 | Online language: new messages in new media? Rosie Campbell Please login | Abstract & purchase [ HTML ] Note from the publisher |
| 1902912 | A new company descriptor takes us into a new era Rebecca Marsh Abstract | View HTMLEditorial |
| 1902913 | Editorial Len Tiu Wright Abstract | View HTML |
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