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Home > Qualitative Market Research: An International Journal > Table of contents:Volume 15 issue 2
Qualitative Market Research: An International Journal
ISSN: 1352-2752
Online from: 1998
Subject Area: Marketing
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Table of contents:
Volume 15 issue 2
Published: 2012, Start page: p110Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 17024746 | Framework for understanding misleading information in daily shopping Jesper Clement, Mette Skovgaard Andersen, Katherine O'Doherty Jensen (pp. 110 - 127) Keywords: Advertising, Communication gap, Consumer behaviour, Controversy, Conventions theory, Denmark, Misleading, Product information Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (112kb) ] | Reprints & permissions |
| 17024747 | Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore Michel Rod, Nick Ellis, Tim Beal (pp. 128 - 147) Keywords: Channel relationships, Cultural intermediary, Discourse, Emerging markets, International business, Japan, New Zealand, Role, Singapore, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (121kb) ] | Reprints & permissions |
| 17024748 | Museoparks and re-enchantment of the museum visits: an approach centred on visual ethnology Rémi Mencarelli, Mathilde Pulh (pp. 148 - 164) Keywords: Consumption experience, Education, Edutainment, Entertainment, Museopark, Museums, Re-enchantment, Visual ethnology Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (244kb) ] | Reprints & permissions |
| 17024749 | Exploring the mundane and complex: The use of ethnography for studying customer-oriented learning Karolina Wägar (pp. 165 - 187) Keywords: Customer orientation, Ethnography, Finland, Frontline contact persons, Learning Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (128kb) ] | Reprints & permissions |
| 17024750 | Living with less as a transformation process: A qualitative study of consumer behavior reform through spending reduction Jeanine Schreurs, Pim Martens, Gerjo Kok (pp. 188 - 205) Keywords: Consumer behaviour, Consumer behaviour change, Consumer psychology, Grounded theory, Income, Life styles, Reduced consumption, Transformation model Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (109kb) ] | Reprints & permissions |
| 17024751 | Recovering children's voices in consumer research Pepukayi Chitakunye (pp. 206 - 224) Keywords: Adolescents, Children, Consumer behaviour, Consumer research, Co-research, Diet, Empowerment, Food practices, Food products, Multiple methods, United Kingdom, Visual diaries Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (123kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
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| 17024752 | Editorial Len Tiu Wright Abstract | View HTML |
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