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Home > Qualitative Market Research: An International Journal > Table of contents:Volume 9 issue 1
Qualitative Market Research: An International Journal
ISSN: 1352-2752
Online from: 1998
Subject Area: Marketing
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Table of contents:
Volume 9 issue 1
Published: 2006, Start page: p8Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1535238 | Anthropology and consumer research: qualitative insights into green consumer behavior Mark Tadajewski, Sigmund Wagner-Tsukamoto (pp. 8 - 25) Keywords: Consumer research, Green marketing, Social anthropology Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (110kb) ] | Reprints & permissions |
| 1535239 | Methodology or “methodolatry”? An evaluation of focus groups and depth interviews David Stokes, Richard Bergin (pp. 26 - 37) Keywords: Focus groups, Interviews, Market research Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (78kb) ] | Reprints & permissions |
| 1535240 | Identifying likeable attributes: a qualitative study of television advertisements in Asia Kim-Shyan Fam, David S. Waller (pp. 38 - 50) Keywords: Advertising, Cross-cultural studies, National cultures, South Asia, South East Asia, Television Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (86kb) ] | Reprints & permissions |
| 1535241 | An exploratory investigation of the characteristics of consumer fanaticism Scott Thorne, Gordon C. Bruner (pp. 51 - 72) Keywords: Consumer behaviour, Popular culture, Qualitative research Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (443kb) ] | Reprints & permissions |
| 1535242 | Entrepreneurial franchisees have hidden superior marketing systems Bill Merrilees, Lorelle Frazer (pp. 73 - 85) Keywords: Case studies, Franchising, Performance measurement (quality) Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (84kb) ] | Reprints & permissions |
| 1535243 | Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation Janet Carruthers, Nicholas J. Ashill, Michel Rod (pp. 86 - 102) Keywords: Health services, Partnership, Stakeholder analysis, Supplier relations Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (112kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
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| 1535237 | Anthology for Kjell Grønhaug in Celebration of his 70th Birthday Paul Henry pp. 103 - 103 Please login | Abstract & purchase [ HTML ] Internet news |
| 1535245 | Is the internet just destined to be an enormous electronic free newspaper? Omar Rafiqi Please login | Abstract & purchase [ HTML ] Editorial |
| 1535244 | Editorial Len Tiu Wright Abstract | View HTML |
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