The product champion tests his vision

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World Class Design to Manufacture

ISSN: 1352-3074
This journal ceased publication in 1995

Online from: 1994

Subject Area: Operations and Logistics Management

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Document Information:
Title:	The product champion tests his vision
Author(s):	Claire Ruskin, (Electronic Product Design Group Leader at Cambridge Consultants Ltd. She can be contacted at Cambridge Consultants Ltd, Science Park, Milton Rd, Cambridge, UK CB4 4DW. Tel: 01223 420024; Fax: 01223 423373.)
Citation:	Claire Ruskin, (1995) "The product champion tests his vision", World Class Design to Manufacture, Vol. 2 Iss: 5, pp.11 - 15
Keywords:	New product development, Product champions, Time-to-market
Article type:	Research paper
DOI:	10.1108/09642369310095175 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Reports on CCL's product development technique, using a product champion, who should have a market-led view and a commitment to take the project through from development to peak of production. Suggests that early trial has an influence on the success of a new product and details the various steps needed to achieve this. Presents a case study of a new development by an international company undertaken in collaboration with CCL, using a product champion.