Time-to-market: time equals money – but where does it all go?

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World Class Design to Manufacture

ISSN: 1352-3074
This journal ceased publication in 1995

Online from: 1994

Subject Area: Operations and Logistics Management

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Document Information:
Title:	Time-to-market: time equals money – but where does it all go?
Author(s):	Barry Brooks, (Business Development Director in the Product and Process Engineering Group at PA Consulting Services Limited), Norman Schofield, (Member of the Management Group at PA Consulting Services Limited. They can be contacted at the PA Consulting Group, Cambridge Technology Centre, Melbourn, Herts SG8 6DP, UK. Tel: 01763 261222; Fax: 01763 260023.)
Citation:	Barry Brooks, Norman Schofield, (1995) "Time-to-market: time equals money – but where does it all go?", World Class Design to Manufacture, Vol. 2 Iss: 6, pp.4 - 10
Keywords:	BPR, Concurrent engineering, Manufacturing, New product development, Organizational change, Technology, Time-to-market
Article type:	Research paper
DOI:	10.1108/09642369310104219 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Contends that, while the importance of time to product development processes has been underscored by many commentators, it is not until “time” is divided into component elements that the scope for improvement becomes manifest. Since time equals money, effective time management is of self-evident importance. Outlines areas of management focus, through which time is a common thread. Analyses the constituents of time-to-market in terms of their capacity to measure temporal processes and reduce their costs. Proposes a structure to support the changes necessary for such reductions, and delineates the benefits accruing from reduced time-to-market.