Achieving growth, competitive advantage and increased profits

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World Class Design to Manufacture

ISSN: 1352-3074
This journal ceased publication in 1995

Online from: 1994

Subject Area: Operations and Logistics Management

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Document Information:
Title:	Achieving growth, competitive advantage and increased profits
Author(s):	Mike McGrath, (Founding Director of Pittiglio, Rabin, Todd & McGrath and is Managing Director, Eastern Region, PRTM, USA.), Dean Gilmore, (Director at PRTM UK and can be contacted at PRTM, 22 The Quadrant, Abingdon Science Park, Abingdon, Oxford OX14 3YS, UK; Tel: 01235 555500; Fax: 01235 554835.)
Citation:	Mike McGrath, Dean Gilmore, (1995) "Achieving growth, competitive advantage and increased profits", World Class Design to Manufacture, Vol. 2 Iss: 6, pp.11 - 16
Keywords:	Advanced manufacturing technologies, Competitive advantage, Product management, Product strategy, PRTM, Strategic planning, Vision
Article type:	Research paper
DOI:	10.1108/09642369310104237 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Summarizes some of the findings of a two-year research project concerned with how technology-based companies can master market challenges and so improve their product strategy. Identifies best practices and some of the prerequisites of successful strategy development which have already been implemented with clients of the authors' organization, Pittiglio, Rabin, Todd & McGrath.