Login
Welcome:
Guest
Guest
Search for:
Browse:
Product Information:
Resources:
Home > Asia Pacific Journal of Marketing and Logistics > Table of contents:Volume 22 issue 1
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Online from: 1989
Subject Area: Marketing
Content: Latest Issue | 
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
Table of contents:
Volume 22 issue 1
Published: 2010, Start page: p8Special Issue: Global sports marketing: current trends and future developments in the Asia Pacific
Guest editor(s): Vanessa Ratten and Rodoula Tsiotsou
Icon key: 
You have access to this item 
Backfiles 
Earlycite 
Abstract only
You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1832941 | Sponsoring the Beijing Olympic Games: Patterns of sponsor advertising Sten Söderman, Harald Dolles (pp. 8 - 24) Keywords: Advertising, China, Olympic Games, Sponsorship Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (185kb) ] | Reprints & permissions |
| 1832942 | The role of involvement and identification on event quality perceptions and satisfaction: A case of US Taekwondo Open Yong Jae Ko, Yu Kyoum Kim, Min Kil Kim, Jeoung Hak Lee (pp. 25 - 39) Keywords: Customer satisfaction, Customer services quality, Sporting events Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (116kb) ] | Reprints & permissions |
| 1832943 | Emotions and sponsorship: A key to global effectiveness? A comparative study of Australia and France Charles Bal, Pascale Quester, Carolin Plewa (pp. 40 - 54) Keywords: Attitude surveys, Australia, France, Sponsorship, Sporting events Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (120kb) ] | Reprints & permissions |
| 1832944 | Building global football brand equity: Lessons from the Chinese market Guillaume Bodet, Nicolas Chanavat (pp. 55 - 66) Keywords: Brand equity, China, Football, International business Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (99kb) ] | Reprints & permissions |
| 1832945 | Leveraging fans' global football allegiances to build domestic league support Heath McDonald, Adam J. Karg, Daniel Lock (pp. 67 - 89) Keywords: Australia, Consumer behaviour, Football, Marketing strategy, Sports Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (158kb) ] | Reprints & permissions |
| 1832946 | The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development Ilias Kapareliotis, Anastasios Panopoulos, George G. Panigyrakis (pp. 90 - 100) Keywords: China, Cities, Olympic Games, Tourism Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (133kb) ] | Reprints & permissions |
| 1832947 | Product effects on endorser image: The potential for reverse image transfer Jan Charbonneau, Ron Garland (pp. 101 - 110) Keywords: Celebrities, Marketing strategy, New Zealand, Product endorsement, Product image Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (110kb) ] | Reprints & permissions |
| 1832948 | Multi-level governance in an international strategic alliance: The plight of the Phoenix and the Asian football market Geoff Dickson, Sean Phelps, Daniel Waugh (pp. 111 - 124) Keywords: Football, Governance, New Zealand, Sports, Strategic alliances Article type: Case study Please login | Abstract & purchase [ HTML & PDF (116kb) ] | Reprints & permissions |
Note from the publisher
| Article Id: | Article Information: |
|---|---|
| 1832950 | Measuring the impact of research Rebecca Marsh Abstract | View HTMLGuest Editorial |
| 1832949 | Global sports marketing: current trends and future developments in the Asia Pacific Vanessa Ratten, Rodoula Tsiotsou Abstract | View HTML |
Further Information
..
|
|
