Search
  Advanced Search
 
Journal search
Journal cover: Asia Pacific Journal of Marketing and Logistics

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Online from: 1989

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

 

Table of contents:
Volume 23 issue 1

Published: 2011, Start page: p7

Icon key:  Icon: Access. You have access to this item   Icon: Backfiles.  Backfiles   Icon: Earlycite.  Earlycite   Icon: Abstract.  Abstract only   
Details of your active accounts, and the resources you can access
Articles
Article Id: Article Information:
1896686 Exploring links between publishing performance in different levels of marketing journals: Around the world and in the Asia-Pacific region
Michael Polonsky, Les Carlson (pp. 7 - 22)
Keywords: Australia, Marketing theory, Performance management, Publishing, Serials
Article type: Literature review
Please login  |  Abstract & purchase  [ HTML & PDF (97kb) ]  |  Reprints & permissions
1896687 Investigating directionality for a media consumption construct: Establishing the utility of confirmatory vanishing tetrad analysis
Bradley Wilson, Andrea Vocino, Stewart Adam, Jason Stella (pp. 23 - 38)
Keywords: Mass media, Modelling, Multivariate analysis
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (137kb) ]  |  Reprints & permissions
1896688 Consumer tribes: membership, consumption and building loyalty
Cleo Mitchell, Brian C. Imrie (pp. 39 - 56)
Keywords: Consumer behaviour, Customer loyalty, Influence, Leadership, Marketing strategy
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (325kb) ]  |  Reprints & permissions
1896689 Can consumers be racist?: An investigation of the effect of consumer racism on product purchase
Sally Rao Hill, Katherine Paphitis (pp. 57 - 71)
Keywords: Australia, Brands, Consumer behaviour, Ethnic minorities, Racial discrimination
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (99kb) ]  |  Reprints & permissions
1896690 A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Zhihong Gao, Hongxia Zhang (pp. 72 - 90)
Keywords: Advertising standards, China, Consumer behavior, Regulation, United States of America
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (114kb) ]  |  Reprints & permissions
1896691 Xpressions of generation Y: perceptions of the mobile phone service industry in Pakistan
Salma Rahman, Sarwar Azhar (pp. 91 - 107)
Keywords: Brand loyalty, Consumer behavior, Demographics, Pakistan, Personality, Service industries
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (109kb) ]  |  Reprints & permissions
1896692 Export problems experienced by high- and low-performing manufacturing companies: A comparative study
Mehmet Haluk Köksal, Tarek Kettaneh (pp. 108 - 126)
Keywords: Company performance, Developing countries, Exports, Lebanon, Manufacturing industries, Turkey
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (104kb) ]  |  Reprints & permissions

Note from the publisher

Article Id: Article Information:
1896693 A new company descriptor takes us into a new era
Rebecca Marsh
Icon: Access. Abstract  |  View HTML

Editorial

1896694 Editorial
Ian Phau
Icon: Access. Abstract  |  View HTML