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Home > Asia Pacific Journal of Marketing and Logistics > Table of contents:Volume 23 issue 4
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Online from: 1989
Subject Area: Marketing
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Table of contents:
Volume 23 issue 4
Published: 2011, Start page: p431Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
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| 1950962 | Cultural dimensions and materialism: comparing Canada and China Harold Ogden, Shen Cheng (pp. 431 - 447) Keywords: Canada, China, Consumer behaviour, Cross-cultural marketing, Cultural values, Materialism Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (99kb) ] | Reprints & permissions |
| 1950933 | The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude Paul C.S. Wu, Yun-Chen Wang (pp. 448 - 472) Keywords: Brand attitude, Brand trust, Brands, Electronic word-of-mouth (eWOM), Internet, Message appeal, Message source credibility, Product involvement Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (126kb) ] | Reprints & permissions |
| 1951020 | The underlying motivations of Chinese wine consumer behaviour Simon Somogyi, Elton Li, Trent Johnson, Johan Bruwer, Susan Bastian (pp. 473 - 485) Keywords: China, Consumer behaviour, Cultural values, Food and beverage marketing, Marketing in China, Wine consumption, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (87kb) ] | Reprints & permissions |
| 1951059 | Trust and commitment within franchise systems: an Australian and New Zealand perspective Owen Wright, Anthony Grace (pp. 486 - 500) Keywords: Australia, Commitment, Franchising, New Zealand, Organizational culture, Relational governance, Trust Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (147kb) ] | Reprints & permissions |
| 1951101 | Allocation of budget on marketing efforts: an econometric approach in India Mehir Kumar Baidya, Partha Basu (pp. 501 - 512) Keywords: Advertising, Allocation, Budget, Demand, Elasticity, India, Marketing strategy, Prices Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (90kb) ] | Reprints & permissions |
| 1950881 | Role of tactile and visual inputs in product evaluation: a multisensory perspective M.S. Balaji, Srividya Raghavan, Subhash Jha (pp. 513 - 530) Keywords: Consumer behaviour, Multisensory interaction, Need for touch, Product evaluation, Purchase intention, Students, Tactile evaluation, Touch diagnostic products, Visual evaluation, Visual product aesthetics Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (121kb) ] | Reprints & permissions |
| 1950967 | Supply chain integration: an international comparison of maturity Paul Childerhouse, Eric Deakins, Tillmann Böhme, Dennis R. Towill, Stephen M. Disney, Ruth Banomyong (pp. 531 - 552) Keywords: Benchmarking, International comparisons, New Zealand, Supply chain integration, Thailand, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (198kb) ] | Reprints & permissions |
| 1950977 | Skill requirements for logistics professionals: findings and implications Vinh V. Thai, Stephen Cahoon, Hai T. Tran (pp. 553 - 574) Keywords: Australia, BLM framework, Distribution management, Knowledge development, Logistics professionals, Skill requirements, Skills facilitation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (108kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
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| 1950972 | Editorial Ian Phau Abstract | View HTML |
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