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Journal cover: Corporate Communications: An International Journal

Corporate Communications: An International Journal

ISSN: 1356-3289

Online from: 1996

Subject Area: Marketing

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Table of contents:
Volume 14 issue 4

Published: 2009, Start page: p369
Special Issue: Explicating Corporate Identity

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Articles
Article Id: Article Information:
1819604 Perspectives on organisational change: The struggle between dominating and residual cultures in savings banks
Lars Silver (pp. 369 - 388)
Keywords: Corporate identity, Financial services, Organizational change, Organizational culture, Savings banks, Sweden
Article type: Case study
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1819605 Implications of Habermas's “theory of communicative action” for corporate brand management
Joachim Kernstock, Tim Oliver Brexendorf (pp. 389 - 403)
Keywords: Brand management, Corporate brands, Social theories, Stakeholder analysis, Strategic marketing
Article type: Conceptual paper
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1819606 Corporate identity manifested through historical references
Anna Blombäck, Olof Brunninge (pp. 404 - 419)
Keywords: Corporate branding, Corporate communications, Corporate identity, History
Article type: Research paper
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1819607 Advertising corporate social responsibility initiatives to communicate corporate image: Inhibiting scepticism to enhance persuasion
Alan Pomering, Lester W. Johnson (pp. 420 - 439)
Keywords: Advertising, Consumers, Corporate branding, Corporate identity, Corporate social responsibility
Article type: Research paper
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1819608 Explicating ethical corporate identity in the financial sector
Shaun Powell, Wim J.L. Elving, Chris Dodd, Julia Sloan (pp. 440 - 455)
Keywords: Business ethics, Corporate branding, Corporate identity, Employee attitudes, Financial institutions, United Kingdom
Article type: Research paper
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1819609 Corporate social responsibility and transparent pricing in the case of the euro changeover
Urša Golob, Zlatko Jancic, Borut Marko Lah (pp. 456 - 469)
Keywords: Communication, Corporate social responsibility, Currencies, Pricing, Slovenia
Article type: Case study
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Book Review

Article Id: Article Information:
1819603 Public Relations and Social Theory: Key Figures and Concepts
Urša Golob and Klement Podnar
pp. 470 - 470
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Guest editorial

1819610 Explicating corporate identity
John M.T. Balmer, Shaun M. Powell, Wim J.L. Elving
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