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Journal cover: Corporate Communications: An International Journal

Corporate Communications: An International Journal

ISSN: 1356-3289

Online from: 1996

Subject Area: Marketing

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Table of contents:
Volume 16 issue 2

Published: 2011, Start page: p89

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Articles
Article Id: Article Information:
1923802 The state of the public relations profession in the UK: A review of the first decade of the twenty-first century
Anne Gregory (pp. 89 - 104)
Keywords: Demographics, Professional associations, Public relations, United Kingdom
Article type: General review
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1923803 Conceptualising employer branding in sustainable organisations
Helle Kryger Aggerholm, Sophie Esmann Andersen, Christa Thomsen (pp. 105 - 123)
Keywords: Branding, Corporate communications, Corporate social responsibility, Employers, Human resource management
Article type: Conceptual paper
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1923804 Ethical Positioning Index (EPI): an innovative tool for differential brand positioning
Mahim Sagar, Rishabh Khandelwal, Amit Mittal, Deepali Singh (pp. 124 - 138)
Keywords: Brand identity, Consumer behaviour, Ethics, Product positioning
Article type: Research paper
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1923805 An identity-based approach to the sustainable corporate brand
Helen Joyce Stuart (pp. 139 - 149)
Keywords: Communication management, Corporate branding, Corporate social responsibility, Employee communications
Article type: Research paper
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1923806 Revisiting strategic communication's past to understand the present: Examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites
Richard D. Waters, Jennifer L. Lemanski (pp. 150 - 169)
Keywords: Corporate communications, Internet, Non-profit organizations, Public relations, Web sites
Article type: Research paper
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Editorial

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1923807 Please send your research for publication in CCIJ
Wim J.L. Elving
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Announcement

1923808 Unique event in Amsterdam CSR Communication Conference and PhD course
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