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Home > Corporate Communications: An International Journal > Table of contents:Volume 17 issue 3
Corporate Communications: An International Journal
ISSN: 1356-3289
Online from: 1996
Subject Area: Marketing
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Table of contents:
Volume 17 issue 3
Published: 2012, Start page: p241Special Issue: Transformation and the corporate communication profession: selected papers from the CCI Conference on Corporate Communication 2011
Guest editor(s): Michael B. Goodman
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 17047191 | Hi fans! Tell us your story!: Incorporating a stewardship-based social media strategy to maintain brand reputation during a crisis Simone Byrd (pp. 241 - 254) Keywords: Brand image, Corporate image, New technology, Public relations, Social networks, Social responsibility Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (89kb) ] | Reprints & permissions |
| 17047192 | Personal preference or policy? Language choice in a European-based international organization Elizabeth Bouchien de Groot (pp. 255 - 271) Keywords: Corporate language, Employees, Globalization, International corporation, International organizations, Language, Language experiences, Language policy, Language use Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (104kb) ] | Reprints & permissions |
| 17047193 | Co-creating ONE: rethinking integration within communication Trine Susanne Johansen, Sophie Esmann Andersen (pp. 272 - 288) Keywords: Co-creation, Communication, Consumer resistance, Corporate communication, Corporate marketing, Corporate strategy, Integrated communication Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (96kb) ] | Reprints & permissions |
| 17047194 | How large companies react to negative Facebook comments Sam H. Dekay (pp. 289 - 299) Keywords: Communication, Communication technologies, Corporate image, Customer satisfaction, Public relations, Social networks, Stakeholder analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (69kb) ] | Reprints & permissions |
| 17047195 | Internal corporate communication and its impact on internal branding: Perception of Indian public sector employees Neha Sharma, T.J. Kamalanabhan (pp. 300 - 322) Keywords: Brand training, Communication, Communication satisfaction, Employees, India, Indian public sector undertaking, Internal branding, Internal corporate communication, Public sector organizations Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (148kb) ] | Reprints & permissions |
| 17047196 | The extent and patterns of multi-stakeholder communications in annual report letters Roger W. Hutt (pp. 323 - 335) Keywords: Annual reports, Chief executives, Communication, Corporate communication, Large enterprises, Multi-stakeholder approach, Text analysis, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (82kb) ] | Reprints & permissions |
| 17047197 | The conversation age: the opportunity for public relations Louis Capozzi, Laura Berlin Zipfel (pp. 336 - 349) Keywords: Communication, Corporate communications, Critical success factors, Customer relations, Customer satisfaction, Integrated marketing communications, Professional services Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (86kb) ] | Reprints & permissions |
| 17047198 | How is the study of communication changing? Patricia B. Scott (pp. 350 - 357) Keywords: Change management, Communication, Corporate communications, Organizations, Semantics, Social change, Sociotechnical change Article type: Viewpoint Please login | Abstract & purchase [ HTML & PDF (158kb) ] | Reprints & permissions |
| 17047199 | Towards a crisis pre-emptive image management model Augustine Pang (pp. 358 - 378) Keywords: Communication, Communication management, Corporate image, Crisis management, Media, Organizations, Positioning, Public relations Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (163kb) ] | Reprints & permissions |
| 17047200 | Revealing corporate identities in annual reports Marianne Grove Ditlevsen (pp. 379 - 403) Keywords: Annual reports, Corporate identity, Corporate image, Corporate strategy, Denmark, Investor relations, Organizations, Visual analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (750kb) ] | Reprints & permissions |
Guest editorial
| Article Id: | Article Information: |
|---|---|
| 17047201 | Transformation and the corporate communication profession Michael B. Goodman Abstract | View HTMLBook review |
| 17047202 | Advertising & Promotion. An Integrated Marketing Communications Approach Martin Nielsen Abstract | View HTML |
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