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Journal cover: Journal of Fashion Marketing and Management

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Online from: 1996

Subject Area: Marketing

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Table of contents:
Volume 5 issue 2

Published: 2001, Start page: p99

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Articles
Article Id: Article Information:
858493 Relationships between optimum stimulation level and willingness to use mass customisation options
Ann Marie Fiore, Seung-Eun Lee, Grace Kunz, J.R. Campbell (pp. 99 - 107)
Keywords: Consumer behaviour, Customization, Scanners
Article type: Conceptual Paper
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858494 An exploratory study of the consumer decision process for intimate apparel
Cathy Hart, Belinda Dewsnap (pp. 108 - 119)
Keywords: Clothing, Consumer behaviour, Fashion
Article type: Case study
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858495 3D body scanning systems with application to the apparel industry
Cynthia L. Istook, Su-Jeong Hwang (pp. 120 - 132)
Keywords: Clothing industry, Customization, Scanners
Article type: Case study
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858496 Fashion leaders’ and followers’ attitudes towards exotic leather apparel products
Bonnie D. Belleau, Kelly Nowlin (pp. 133 - 144)
Keywords: Attitude scale, Fashion, Leather industry
Article type: Research paper
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858497 A detailed study calculating the cost of preparing a collection
Ziynet Aktuglu (pp. 145 - 153)
Keywords: Clothing industry, Collection management, Fashion
Article type: Research paper
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