ISSN: 1361-2026
Online from: 1996
Subject Area: Marketing
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| Article Id: | Article Information: |
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| 858493 | Relationships between optimum stimulation level and willingness to use mass customisation options Ann Marie Fiore, Seung-Eun Lee, Grace Kunz, J.R. Campbell (pp. 99 - 107) Keywords: Consumer behaviour, Customization, Scanners Article type: Conceptual Paper Please login | Abstract & purchase [ HTML & PDF (218kb) ] | Reprints & permissions |
| 858494 | An exploratory study of the consumer decision process for intimate apparel Cathy Hart, Belinda Dewsnap (pp. 108 - 119) Keywords: Clothing, Consumer behaviour, Fashion Article type: Case study Please login | Abstract & purchase [ HTML & PDF (180kb) ] | Reprints & permissions |
| 858495 | 3D body scanning systems with application to the apparel industry Cynthia L. Istook, Su-Jeong Hwang (pp. 120 - 132) Keywords: Clothing industry, Customization, Scanners Article type: Case study Please login | Abstract & purchase [ HTML & PDF (195kb) ] | Reprints & permissions |
| 858496 | Fashion leaders’ and followers’ attitudes towards exotic leather apparel products Bonnie D. Belleau, Kelly Nowlin (pp. 133 - 144) Keywords: Attitude scale, Fashion, Leather industry Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (204kb) ] | Reprints & permissions |
| 858497 | A detailed study calculating the cost of preparing a collection Ziynet Aktuglu (pp. 145 - 153) Keywords: Clothing industry, Collection management, Fashion Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (225kb) ] | Reprints & permissions |
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