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Journal cover: Journal of Fashion Marketing and Management

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Online from: 1996

Subject Area: Marketing

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Table of contents:
Volume 9 issue 4

Published: 2005, Start page: p367
Special Issue: Demographic Change and the Fashion Market

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Articles
Article Id: Article Information:
1520195 US consumer purchasing decisions and demand for apparel
Mohamadou L. Fadiga, Sukant K. Misra, Octavio A. Ramirez (pp. 367 - 379)
Keywords: Buying behaviour, Clothing, United States of America
Article type: Research paper
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1520196 Age, gender and national factors in fashion consumption
Maria Alice V. Rocha, Lynne Hammond, David Hawkins (pp. 380 - 390)
Keywords: Age groups, Brazil, China, Consumer behaviour, Fashion, United Kingdom
Article type: Research paper
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1520197 Exploring adolescent girls' identification of beauty types through consumer collages
Mary C. Martin, Cara Okleshen Peters (pp. 391 - 406)
Keywords: Adolescents, Advertising, Girls, Self esteem
Article type: Research paper
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1520198 Generation X, Baby Boomers, and Swing: marketing fair trade apparel
Mary A. Littrell, Yoon Jin Ma, Jaya Halepete (pp. 407 - 419)
Keywords: Age groups, Baby boomer generation, Behaviour, Fair trade
Article type: Research paper
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1520199 College students' attitudes toward shopping online for apparel products: Exploring a rural versus urban campus
Yingjiao Xu, V. Ann Paulins (pp. 420 - 433)
Keywords: Clothing, Online operations, Shopping, Students
Article type: Research paper
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1520200 Grey consumers are all the same, they even dress the same – myth or reality?
Damijan Mumel, Jadranka Prodnik (pp. 434 - 449)
Keywords: Buying behaviour, Clothing, Market segmentation, Older consumers
Article type: Research paper
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1520201 Buying behaviour of “tweenage” girls and key societal communicating factors influencing their purchasing of fashion clothing
Isabel J. Grant, Graeme R. Stephen (pp. 450 - 467)
Keywords: Adolescents, Brands, Buying behaviour, Communication, Fashion, Girls
Article type: Research paper
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Book Review

Article Id: Article Information:
1520194 Global Sourcing Reference: Cost Comparison Handbook for the Retail and Apparel Industry
Richard M Jones
pp. 468 - 468
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Literati Club

1520360 Awards for Excellence
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Editorial

1520358 Introduction
Richard M. Jones
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Call for papers

1520359 Special issue on Fast Fashion
Dr Liz Barnes and Gaynor Lea-Greenwood
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