ISSN: 1361-2026
Online from: 1996
Subject Area: Marketing
Content: Latest Issue |
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
| Article Id: | Article Information: |
|---|---|
| 1520195 | US consumer purchasing decisions and demand for apparel Mohamadou L. Fadiga, Sukant K. Misra, Octavio A. Ramirez (pp. 367 - 379) Keywords: Buying behaviour, Clothing, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (92kb) ] | Reprints & permissions |
| 1520196 | Age, gender and national factors in fashion consumption Maria Alice V. Rocha, Lynne Hammond, David Hawkins (pp. 380 - 390) Keywords: Age groups, Brazil, China, Consumer behaviour, Fashion, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (75kb) ] | Reprints & permissions |
| 1520197 | Exploring adolescent girls' identification of beauty types through consumer collages Mary C. Martin, Cara Okleshen Peters (pp. 391 - 406) Keywords: Adolescents, Advertising, Girls, Self esteem Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (623kb) ] | Reprints & permissions |
| 1520198 | Generation X, Baby Boomers, and Swing: marketing fair trade apparel Mary A. Littrell, Yoon Jin Ma, Jaya Halepete (pp. 407 - 419) Keywords: Age groups, Baby boomer generation, Behaviour, Fair trade Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (83kb) ] | Reprints & permissions |
| 1520199 | College students' attitudes toward shopping online for apparel products: Exploring a rural versus urban campus Yingjiao Xu, V. Ann Paulins (pp. 420 - 433) Keywords: Clothing, Online operations, Shopping, Students Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (87kb) ] | Reprints & permissions |
| 1520200 | Grey consumers are all the same, they even dress the same – myth or reality? Damijan Mumel, Jadranka Prodnik (pp. 434 - 449) Keywords: Buying behaviour, Clothing, Market segmentation, Older consumers Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (147kb) ] | Reprints & permissions |
| 1520201 | Buying behaviour of “tweenage” girls and key societal communicating factors influencing their purchasing of fashion clothing Isabel J. Grant, Graeme R. Stephen (pp. 450 - 467) Keywords: Adolescents, Brands, Buying behaviour, Communication, Fashion, Girls Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (122kb) ] | Reprints & permissions |
| Article Id: | Article Information: |
|---|---|
| 1520194 | Global Sourcing Reference: Cost Comparison Handbook for the Retail and Apparel Industry Richard M Jones pp. 468 - 468 Please login | Abstract & purchase [ HTML ] Literati Club |
| 1520360 | Awards for ExcellenceEditorial |
| 1520358 | Introduction Richard M. Jones Call for papers |
| 1520359 | Special issue on Fast Fashion Dr Liz Barnes and Gaynor Lea-Greenwood |