ISSN: 1363-254X
Online from: 1996
Subject Area: Marketing
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| Article Id: | Article Information: |
|---|---|
| 1771035 | Focusing on communication strategy to enhance diversity climates Vickie Cox Edmondson, Gouri Gupte, Rexford H. Draman, Nathan Oliver (pp. 6 - 20) Keywords: Communication, Corporate communications, Corporate strategy, Equal opportunities, Language Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (130kb) ] | Reprints & permissions |
| 1771036 | Internet adoption by Saudi public relations professionals Khalid Al-Shohaib, Ali A.J. Al-Kandari, Masaud A. Abdulrahim (pp. 21 - 36) Keywords: Innovation, Internet, Organizational structures, Public relations, Saudi Arabia Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (106kb) ] | Reprints & permissions |
| 1771037 | The evolution of models of public relations: an outsider's perspective Alexander V. Laskin (pp. 37 - 54) Keywords: Modelling, Public relations Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (109kb) ] | Reprints & permissions |
| 1771038 | Reconstruction of public relations history through publications in Klement Podnar, Ursa Golob (pp. 55 - 76) Keywords: History, Public opinion, Public relations, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (120kb) ] | Reprints & permissions |
| 1771039 | The role of branding in public health campaigns Ambar Basu, Jian Wang (pp. 77 - 91) Keywords: Brands, Health services, Public health, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (99kb) ] | Reprints & permissions |
| Article Id: | Article Information: |
|---|---|
| 1771034 | A Century of Spin – How Public Relations Became the Cutting Edge of Corporate Power Johanna Fawkes pp. 94 - 94 Please login | Abstract & purchase [ HTML ] |
| 1771033 | Public Relations: Concepts, Practice, Critique Lee Edwards pp. 92 - 92 Please login | Abstract & purchase [ HTML ] Editorial |
| 1771040 | Editorial Anne Gregory |