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Journal cover: Antidote, The

Antidote, The

ISSN: 1363-8483
Merged into: Strategy & Leadership

Online from: 1996

Subject Area: Strategy

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Pitfalls in choosing non-financial measures


Document Information:
Title:Pitfalls in choosing non-financial measures
Author(s):Kippenberger, T
Citation:Kippenberger, T, (1996) "Pitfalls in choosing non-financial measures", Antidote, The, Vol. 1 Iss: 1, pp.28 - 29
Keywords:Financial analysis, Financial forecasting, Financial management, Non-financial benefits, Performance measurement
Article type:Research paper
DOI:10.1108/EUM0000000006395 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Investigates how organizations pick which non-financial measures to use to enable managers to know what requires attention, and what can be ignored for now. Lists out in a table format these essential differences between financial and non-financial measures. Stresses there are two potential pitfalls: first is the tendency for non-financial measures to run down with use; and, second, stresses the importance of looking at internally-generated criteria in the light of external values. Confirms that reiteration of essential differences is a strong reminder of the ease in which non-financial measures can multiply.



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