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Journal cover: Antidote, The

Antidote, The

ISSN: 1363-8483
Merged into: Strategy & Leadership

Online from: 1996

Subject Area: Strategy

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Innovation on the hoof at Performance Chemicals

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Title:Innovation on the hoof at Performance Chemicals
Author(s):Gould, B
Citation:Gould, B, (1998) "Innovation on the hoof at Performance Chemicals", Antidote, The, Vol. 3 Iss: 5, pp.41 - 41
Keywords:Innovations, Organizational change, Performance chemicals
Article type:Case study
DOI:10.1108/EUM0000000006578 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Chronicles Performance Chemicals' attitude to individualized products and greater service attention. States that, following downsizing, the survivors of this multinational group subsidiary were amenable to change, plus their level of ability had increased. Outlines some findings on market-driven changes led by staff at the frontline of customer contact — defined as change agents.

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