‘The alchemist, in search of the philosopher's stone, discovers phosphorus…’

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Antidote, The

ISSN: 1363-8483
Merged into: Strategy & Leadership

Online from: 1996

Subject Area: Strategy

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Document Information:
Title:	‘The alchemist, in search of the philosopher's stone, discovers phosphorus…’
Author(s):	Kippenberger, T
Citation:	Kippenberger, T, (1998) "‘The alchemist, in search of the philosopher's stone, discovers phosphorus…’", Antidote, The, Vol. 3 Iss: 6, pp.4 - 5
Keywords:	Management technique, Marketing strategy, Strategy
Article type:	Research Paper
DOI:	10.1108/EUM0000000006579 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Discusses alchemists and their place in history, plus the adepts - who supposedly possessed ‘the philosopher's stone’. Goes on to discuss strategy in depth and how it came about in, roughly, 1958. Makes graphic use of a timeline (from 1945 to the 1990s), to add to explanations. Describes strategy as, perhaps, the philosopher's stone of management. Picks out some main strands and, by placing them in a broad historical context, tries to illustrate where they build on each other or when they unexpectedly diverged.