‘Much ado about nothing?’ or ‘Can you hear the grinding of axes?’

Welcome:
Guest

Antidote, The

ISSN: 1363-8483
Merged into: Strategy & Leadership

Online from: 1996

Subject Area: Strategy

Content: Latest Issue | Latest Issue RSS | Previous Issues

Options: To add Favourites and Table of Contents Alerts please take a Emerald profile

Document Information:
Title:	‘Much ado about nothing?’ or ‘Can you hear the grinding of axes?’
Author(s):	Kippenberger, T, Gould, B
Citation:	Kippenberger, T, Gould, B, (1998) "‘Much ado about nothing?’ or ‘Can you hear the grinding of axes?’", Antidote, The, Vol. 3 Iss: 6, pp.6 - 10
Keywords:	Honda, Strategic management, Strategic manufacture
Article type:	Research paper
DOI:	10.1108/EUM0000000006580 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Spotlights Honda Motor Co. of Japan's spectacular subsidiary operation of motorbikes in the USA, forcing Harley-Davidson into a niche market. Shows how Honda's flexibility (smaller-sized bikes at first and progressively introducing bigger and bigger bikes), led to domination of the total US market, to Harley-Davidson's surprise. Uses highlighted boxes to expound various lessons learned.