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Antidote, The
ISSN: 1363-8483
Merged into: Strategy & Leadership
Online from: 1996
Subject Area: Strategy
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Truly open markets for everyone
| Title: | Truly open markets for everyone |
|---|---|
| Author(s): | Kippenberger, T |
| Citation: | Kippenberger, T, (2000) "Truly open markets for everyone", Antidote, The, Vol. 5 Iss: 1, pp.36 - 37 |
| Keywords: | Open management, Purchasing, World Wide Web |
| Article type: | Conceptual Paper |
| DOI: | 10.1108/EUM0000000006743 (Permanent URL) |
| Publisher: | MCB UP Ltd |
| Abstract: | Notes that, in 1999, there were an estimated 90 million PCs in the world — but 900 million TV sets! Looks at the future for mature, truly open, electronic buying through the TV's remote control and states this progressive idea will work for everyone locally and every day. Offers much thought for the future. |
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