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Journal cover: Journal of Knowledge Management

Journal of Knowledge Management

ISSN: 1367-3270

Online from: 1997

Subject Area: Information and Knowledge Management

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Knowledge sharing motivational factors of using an intra-organizational social media platform


Document Information:
Title:Knowledge sharing motivational factors of using an intra-organizational social media platform
Author(s):Vilma Vuori, (Post-doc Researchers in the Department of Business Information Management and Logistics, Tampere University of Technology, Tampere, Finland), Jussi Okkonen, (Post-doc Researchers in the Department of Business Information Management and Logistics, Tampere University of Technology, Tampere, Finland)
Citation:Vilma Vuori, Jussi Okkonen, (2012) "Knowledge sharing motivational factors of using an intra-organizational social media platform", Journal of Knowledge Management, Vol. 16 Iss: 4, pp.592 - 603
Keywords:Barriers, Employees, Knowledge sharing, Motivation, Organizational culture, Social media
Article type:Case study
DOI:10.1108/13673271211246167 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Acknowledgements:Received: November 2011Revised: January 2012February 2012Accepted: March 2012
Abstract:

PurposeThis paper aims to discuss the motivational factors affecting the knowledge sharing through an intra-organizational social media platform and to answer the following research questions: “What motivates employees to share their knowledge through an intra-organizational social media platform?”; “What impedes them sharing knowledge this way?”; and “Do these factors differ from those motivational factors regarding knowledge sharing in general?”.

Design/methodology/approachThe paper approaches the issue from both theoretical and empirical viewpoints. The motivational factors regarding knowledge sharing in general are summed up from literature. The social media platform perspective to the issue is studied by conducting a survey in two companies.

FindingsThe results reveal that the motivation to share knowledge through an intra-organizational social media platform is the desire to help the organization reach its goals and helping colleagues, while financial rewards and advancing one's career were seen as least motivating. The key issues enabling the success of using a collaborative intra-organizational social media platform in knowledge sharing are in line with the general knowledge sharing motivational factors, although supplemented with some additional features: reciprocity in knowledge sharing, making every-day work easier and faster and ease of use are the key factors that make or break the success.

Originality/valueThe empirical study reveals what motivates and impedes the employees of the companies to share knowledge via an intra-organizational social media platform. The results are discussed in the light of those from earlier research about general knowledge sharing motivational factors.



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