Corporate Culture Narratives as the Performance of Organisational Meaning

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Qualitative Research Journal

ISSN: 1443-9883

Online from: 2006

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Document Information:
Title:	Corporate Culture Narratives as the Performance of Organisational Meaning
Author(s):	Jill Fenton Taylor, (Charles Sturt University, Australia), John Carroll, (Charles Sturt University, Australia)
Citation:	Jill Fenton Taylor, John Carroll, (2010) "Corporate Culture Narratives as the Performance of Organisational Meaning", Qualitative Research Journal, Vol. 10 Iss: 1, pp.28 - 39
Keywords:	Corporate culture, Discourse analysis, Narrative process, Organisational culture
Article type:	General review
DOI:	10.3316/QRJ1001028 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	This case study is informed by a call for new ways to analyse the enactment of organisational culture using discourse analysis and researcher reflexivity. The colliding research approaches used in this paper open up cultural symbolic data for analysis in ways that allow participants to reflect on their own organisational experiences. The methodology that is employed examines corporate culture narrative from a multifaceted viewpoint to show ways in which organisations seek to maintain their structure and identity in the marketplace. The study draws on narrative and performance methods to show how perceptions about organisational reality can be reinterpreted and communicated in the context of corporate cultural identity and enterprise risk management.