Previously published as: Benchmarking for Quality Management & Technology
Online from: 1999
Subject Area: Accounting and Finance
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|Title:||Application of QFD in product development of a glass manufacturing company in Kazakhstan|
|Author(s):||Shamsuddin Ahmed, (American University of the Middle East (in affiliation with Purdue University), Dasman, Kuwait Edith Cowan University, Perth, Western Australia), Francis Amagoh, (Department of Public Administration, KIMEP, Almaty, Kazakhstan)|
|Citation:||Shamsuddin Ahmed, Francis Amagoh, (2010) "Application of QFD in product development of a glass manufacturing company in Kazakhstan", Benchmarking: An International Journal, Vol. 17 Iss: 2, pp.195 - 213|
|Keywords:||Central Asia, Glass, Kazakhstan, Product development, Quality function deployment, Supply chain management|
|Article type:||Case study|
|DOI:||10.1108/14635771011036302 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper is to demonstrate how quality function deployment can be used to improve the quality of tinted glass produced by a glass manufacturing company in Kazakhstan.
Design/methodology/approach – Data were collected using a combination of Delphi method, unstructured, and semi-structured survey. Principal component and Pareto analysis were used to identify the ranking of customer wants needed to improve the acceptability of the product in the market.
Findings – The paper suggests that satisfying all customer needs require the deployment of all the technology and resources available to the company. It illustrates the possible courses of action company management can take based on prevailing market conditions.
Research limitations/implications – The research shows the specific requirements of customers for tinted glass used in industrial settings. From supply chain perspective, downstream customer opinions were used to identify the desired product attributes.
Practical implications – Since no studies to date have been conducted on the glass manufacturing industry in the Central Asian region, this paper could help glass manufacturers in the region to improve their production practices.
Originality/value – The paper is of value to those glass producers interested in the glass manufacturing industry in Central Asia.
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