Online from: 2001
Subject Area: Business Ethics and Law
|Title:||Marketing in governance: leader-managerial practices for efficiency in competency-based administration and transformational marketing model|
|Author(s):||N. Gladson Nwokah, (Lecturer in the Department of Marketing, Rivers State University of Science and Technology, Port Harcourt, Nigeria.)|
|Citation:||N. Gladson Nwokah, (2008) "Marketing in governance: leader-managerial practices for efficiency in competency-based administration and transformational marketing model", Corporate Governance, Vol. 8 Iss: 1, pp.18 - 27|
|Keywords:||Competences, Governance, Marketing, Resource efficiency, Transactional leadership, Transformational leadership|
|Article type:||Case study|
|DOI:||10.1108/14720700810853374 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
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