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Journal of Asia Business Studies
ISSN: 1558-7894
Online from: 2007
Subject Area: Regional Management Studies
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2011 Awards for Excellence
Downloads: The fulltext of this document has been downloaded 307 times since 2012
Article citation: , (2012) "2011 Awards for Excellence", Journal of Asia Business Studies, Vol. 6 Iss: 1, pp. -
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Article Type: Editorial From: Journal of Asia Business Studies, Volume 6, Issue 1
The following article was selected for this year's Outstanding Paper Award for Journal of Asia Business Studies
"Japanese materialism: a comparison between the new breed and second baby-boomer age-cohorts"
Kumiko Osajima
Avanade Japan K.K.
Brenda Sternquist
Michigan State University
Sonia Manjeshwar
Michigan State University
Japanese materialistic behavior and consumption trends are examined by comparing age-cohort differences between the Japanese "new breed'' and "second baby-boomer age-cohorts''. Price perception, brand loyalty, and shopping-information sources of the two age-cohorts are also assessed. Results suggest that the Japanese new breed is more materialistic, sensitive to prestige, brand loyal, and likely to use media as their shopping information source as compared to second baby-boomer. On the other hand, second baby-boomers are less materialistic, value conscious, less brand loyal, and more likely to rely on word-of-mouth communication as their information sources as compared to the Japanese new breeds.
Keywords Baby-boomer generation, Consumer behaviour, Japan
www.emeraldinsight.com/10.1108/15587891011043421
This article originally appeared in Volume 4 Number 2, 2010, pp. 57-72, Journal of Asia Business Studies
"Foreign exchange rates and FDI behavior of multinational enterprises: comparative analysis before and after the 1997 Korean financial crisis''
Byung S. Min
This article originally appeared in Volume 4 Number 2, 2010, Journal of Asia Business Studies
"Chinese CEOs' leadership styles and firm performance''
Dongil Jung
Francis Chan
Gongmeng Chen
Chee Chow
This article originally appeared in Volume 4 Number 2, 2010, Journal of Asia Business Studies
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