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Journal cover: critical perspectives on international business

critical perspectives on international business

ISSN: 1742-2043

Online from: 2005

Subject Area: International Business

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Markets, organizations, institutions and national identity: Pan American Airways, postcoloniality and Latin America


Document Information:
Title:Markets, organizations, institutions and national identity: Pan American Airways, postcoloniality and Latin America
Author(s):Chris Hartt, (Department of Management, Saint Mary's University, Halifax, Canada), Albert J. Mills, (Department of Management, Saint Mary's University, Halifax, Canada), Jean Helms Mills, (Department of Management, Saint Mary's University, Halifax, Canada), Gabrielle Durepos, (Business and Information Systems, St Francis Xavier University, Antigonish, Canada)
Citation:Chris Hartt, Albert J. Mills, Jean Helms Mills, Gabrielle Durepos, (2012) "Markets, organizations, institutions and national identity: Pan American Airways, postcoloniality and Latin America", critical perspectives on international business, Vol. 8 Iss: 1, pp.14 - 36
Keywords:Aerospace transport, Airlines, Critical hermeneutics, International business, Latin America, National cultures, National identities
Article type:Research paper
DOI:10.1108/17422041211197549 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:

Purpose – Through a case study of Pan American World Airways (Pan Am), this paper sets out to explore the roots of twentieth century globalization and the postcolonial nature of the trading relations involved.

Design/methodology/approach – Drawing on Foucault's broad notion of “the archive” a critical hermeneutics approach is used to examine a series of company-produced texts, including minutes, travelogues, company narratives, annual reports, film, diaries, and published histories.

Findings – The paper argues that Pan Am contributed to the “idea of Latin America” and, in the process contributed to practices of dependency that served the interests of the USA. Drawing on a case study of Pan Am, the paper further argues that multi-national corporations help to establish the contours of international trade by influencing the very character and boundaries of the territories traded in, with troubling implications for the countries traded in.

Research limitations/implications – As a detailed case study extension of the findings to other global trading arrangements needs to take into account to social-political context and relational histories of the players involved.

Practical implications – The paper generates insights into the role of rhetoric in developing trading relationships and its roots in embedded notions of postcolonial thinking and generalizations.

Originality/value – The paper contributes to an understanding of the role of language and the social construction of national identities involved in the development of international business.



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Qualitative research in international marketing.