Regarding Derrida: the tasks of visual deconstruction

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Qualitative Research in Organizations and Management: An International Journal

ISSN: 1746-5648

Online from: 2006

Subject Area: Organization Studies

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Document Information:
Title:	Regarding Derrida: the tasks of visual deconstruction
Author(s):	Norah Campbell, (School of Business, Trinity College, Dublin, Ireland)
Citation:	Norah Campbell, (2012) "Regarding Derrida: the tasks of visual deconstruction", Qualitative Research in Organizations and Management: An International Journal, Vol. 7 Iss: 1, pp.105 - 124
Keywords:	Advertisements, Advertising, Deconstruction, Derrida, Derridean deconstruction, Images, Methodology, Organizations, Visual research
Article type:	Research paper
DOI:	10.1108/17465641211223492 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Acknowledgements:	The author sincerely thanks Professor Jonathan Schroeder for his work and insight on the project that led to this publication.
Abstract:	Purpose – The purpose of this paper is to discuss the ways in which Derridean deconstruction can be used for image research. Design/methodology/approach – Derridean concepts, mainly located in literary criticism, are adapted to image research. Findings – The paper presents four concepts of visual deconstruction: logocentric vision; close reading images; seeing the Other; and problematising not solutionising the image. Research limitations/implications – Many more aspects of Derridean deconstruction can be related to the economy of the image. Originality/value – Little work to date in management studies has considered how Derridean deconstruction can be used to investigate images.