Online from: 2006
Subject Area: Organization Studies
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|Title:||Regarding Derrida: the tasks of visual deconstruction|
|Author(s):||Norah Campbell, (School of Business, Trinity College, Dublin, Ireland)|
|Citation:||Norah Campbell, (2012) "Regarding Derrida: the tasks of visual deconstruction", Qualitative Research in Organizations and Management: An International Journal, Vol. 7 Iss: 1, pp.105 - 124|
|Keywords:||Advertisements, Advertising, Deconstruction, Derrida, Derridean deconstruction, Images, Methodology, Organizations, Visual research|
|Article type:||Research paper|
|DOI:||10.1108/17465641211223492 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||The author sincerely thanks Professor Jonathan Schroeder for his work and insight on the project that led to this publication.|
Purpose – The purpose of this paper is to discuss the ways in which Derridean deconstruction can be used for image research.
Design/methodology/approach – Derridean concepts, mainly located in literary criticism, are adapted to image research.
Findings – The paper presents four concepts of visual deconstruction: logocentric vision; close reading images; seeing the Other; and problematising not solutionising the image.
Research limitations/implications – Many more aspects of Derridean deconstruction can be related to the economy of the image.
Originality/value – Little work to date in management studies has considered how Derridean deconstruction can be used to investigate images.
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