Young Consumers: Insight and Ideas for Responsible Marketers

ISSN: 1747-3616

Online from: 1999

Subject Area: Marketing

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Volume 14 issue 2 - Latest Issue

Published: 2013

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Article Id:	Article Information:
17084934	Editorial Brian Young Please login [ PDF (261kb) ]
17084918	Effects of price & alcohol content on purchase behaviour: An analysis of Australian and New Zealand youth drinking Andrew Grant Parsons, Nicola Stephenson Article type: Research paper Please login [ PDF (562kb) ]
17084938	Parental financial role modelling and fiscal behaviour of young home leavers Lisa McNeill, Lucy Turner Article type: Research paper Please login [ PDF (1479kb) ]
17084920	Climate change risk perceptions and environmentally conscious behaviour among young environmentalists in Australia Liyanage Perera, Chandana Rathnasiri Hewege Article type: Research paper Please login [ PDF (542kb) ]
17084945	Adolescent and Young Adult Response to Fear Appeals in Anti-Smoking Messages Graham Ferguson, Ian Phau Article type: Research paper Please login [ PDF (505kb) ]
17084932	Impact of celebrity endorsement in advertising on brand image among Chinese adolescents Kara Chan, Yu Leung Ng, Edwin K. Luk Article type: Research paper Please login [ PDF (674kb) ]
17084923	Branded product placement and pre-teenaged consumers: Influence on brand preference and choice Deborah Ann Toomey, Alisha L Francis Article type: Research paper Please login [ PDF (464kb) ]
17084941	Advertising to Children in Finland mikael segercrantz, suvi laes Please login [ PDF (185kb) ]

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