Direct Marketing: An International Journal

Online from: 2007

Subject Area: Marketing

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Volume 2 issue 3

Published: 2008, Start page: p129

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Article Id:	Article Information:
1740261	E-tail constraints and tradeoffs Charles F. Hofacker (pp. 129 - 143) Keywords: Electronic commerce, Marketing mix, Online operations, Retailing Article type: General review Please login \| Abstract & purchase [ HTML & PDF (208kb) ] \| Reprints & permissions
1740262	Organisational behaviour associated with emotional contagion among direct selling members Junaidah Hashim, Saodah Wok, Ruziah Ghazali (pp. 144 - 158) Keywords: Behaviour, Direct marketing, Individual psychology, Malaysia, Organizational behavior, Selling Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (95kb) ] \| Reprints & permissions
1740263	Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study Pedro Reinares Lara, Jose Manuel Ponzoa (pp. 159 - 173) Keywords: Direct marketing, Information media, Optimization techniques, Process planning, Relationship marketing, Spain Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (605kb) ] \| Reprints & permissions
1740264	A method for building new marketing channels: The case of “door-to-door” in dairy products Matheus Alberto Cônsoli, Marcos Fava Neves (pp. 174 - 185) Keywords: Brazil, Dairy products, Decision making, Distribution channels and markets Article type: Case study Please login \| Abstract & purchase [ HTML & PDF (88kb) ] \| Reprints & permissions

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1740260	Contemporary Database Marketing â€“ Concepts and Applications Catherine Demangeot pp. 186 - 186 Please login \| Abstract & purchase [ HTML ] Editor’s note
1740265	Editor’s note Abstract \| View HTML