Direct Marketing: An International Journal

Online from: 2007

Subject Area: Marketing

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Volume 2 issue 4

Published: 2009, Start page: p192

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Article Id:	Article Information:
1756321	Direct marketing and relationships: An opinion piece Sally Harridge-March (pp. 192 - 198) Keywords: Direct marketing, Relationship marketing Article type: Viewpoint Please login \| Abstract & purchase [ HTML & PDF (60kb) ] \| Reprints & permissions
1756322	Online communities serving the consumer/producer: observations from the study of a fantasy world Christele Boulaire, Raoul Graf, Raja Guelmami (pp. 199 - 220) Keywords: Communities, Consumer behaviour, Imagination, Internet, Online operations Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (540kb) ] \| Reprints & permissions
1756323	Mapping the profiles of franchisees: Getting to know the black sheep, rough diamonds, whingers and best buddies Yu-an Huang, Ian Phau (pp. 221 - 238) Keywords: Australia, Customer services quality, Franchising Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (162kb) ] \| Reprints & permissions
1756324	Principles for successful aCRM in organizations Jayanthi Ranjan, Vishal Bhatnagar (pp. 239 - 247) Keywords: Customer relations, Data analysis Article type: Conceptual paper Please login \| Abstract & purchase [ HTML & PDF (68kb) ] \| Reprints & permissions

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1756320	Multichannel Marketing: Metrics and Methods for On and Offline Success Adrian Palmer pp. 248 - 248 Please login \| Abstract & purchase [ HTML ] Seminar report
1756326	Direct marketing is dead! Long live direct marketing! Mary Miskin Please login \| Abstract & purchase [ HTML ] Note from the publisher
1756325	Note from the publisher Vicky Williams Abstract \| View HTML