Search
  Advanced Search
 
Journal search
Journal cover: International Journal of Pharmaceutical and Healthcare Marketing

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Online from: 2007

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

Options: To add Favourites and Table of Contents Alerts please take a Emerald profile

Table of contents:
Volume 8 issue 2 - Latest Issue

Published: 2014, Start page: p126

Icon key:  Icon: Access. You have access to this item   Icon: Backfiles.  Backfiles   Icon: Earlycite.  Earlycite   Icon: Abstract.  Abstract only   
Details of your active accounts, and the resources you can access
Articles
Article Id: Article Information:
17114784 Pioneering advantage in generic drug competition
Yu Yu, Sachin Gupta (pp. 126 - 150)
Keywords: Generic drugs, Market share models, Pharmaceuticals, Pioneering advantage
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (543kb) ]  |  Reprints & permissions
17114785 Comparative effectiveness research and the rise of orphan indications
Sarah Jeffers, Mark Slomiany, Rema Bitar, Sarah Kruse, Mahmud Hassan (pp. 151 - 163)
Keywords: CER, Orphan drugs, PCORI
Article type: Conceptual paper
Please login  |  Abstract & purchase  [ HTML & PDF (311kb) ]  |  Reprints & permissions
17114786 Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements: An elaboration likelihood model approach
Brent Rollins, Nilesh Bhutada (pp. 164 - 177)
Keywords: Celebrity endorser, Direct-to-consumer advertising, Disease awareness, Disease-specific, Endorser credibility
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (127kb) ]  |  Reprints & permissions
17114787 Relationship between direct-to-consumer advertising and consumers’ decision-making
Abdel-Aziz Ahmad Sharabati, Hamzeh Salim Khraim, Rami Atta Khateeb (pp. 178 - 192)
Keywords: Consumer’s economical situation (income), Consumers’ decision-making (CDM), Direct-to-consumer advertising (DTCA), Healthcare awareness, Medical information source, Over the counter (OTC)
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (160kb) ]  |  Reprints & permissions
17114788 CyberRx: Emerging social media marketing strategy for pharmaceuticals
Charles Scott Rader, Zahed Subhan, Clinton D. Lanier, Roger Brooksbank, Sandra Yankah, Kristin Spears (pp. 193 - 225)
Keywords: Bonding, DTCA, Online communities, Pharmaceutical marketing, Social listening, Social media
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (741kb) ]  |  Reprints & permissions
17114789 Quality alone is not enough to be trustworthy: The mediating role of sincerity perception
Jason Perepelkin, David Di Zhang (pp. 226 - 242)
Keywords: Community pharmacy, Customer trust, Perceived sincerity, Service personality, Service quality
Article type: Research paper
Please login  |  Abstract & purchase  [ HTML & PDF (305kb) ]  |  Reprints & permissions

Editorial

Article Id: Article Information:
17114790 Advances in pharmaceutical marketing: exploring the underpinnings of competitive advantage
Avinandan Mukherjee
Icon: Access. Abstract  |  View HTML