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Home > International Journal of Pharmaceutical and Healthcare Marketing > Table of contents:Volume 2 issue 3
International Journal of Pharmaceutical and Healthcare Marketing
ISSN: 1750-6123
Online from: 2007
Subject Area: Marketing
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Table of contents:
Volume 2 issue 3
Published: 2008, Start page: p163Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1742592 | Ethical issues in the pharmaceutical industry: an analysis of US newspapers George P. Sillup, Stephen J. Porth (pp. 163 - 180) Keywords: Drug administration, Ethics, Health and safety, Mass media, Newspapers, Pharmaceuticals industry Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (109kb) ] | Reprints & permissions |
| 1742593 | Pharmaceutical sales performance: A proposed study measuring behavioral aspects of self-efficacy as compared to general self-efficacy Annette Ryerson (pp. 181 - 194) Keywords: Behaviour, Management effectiveness, Pharmaceutical products, Sales performance, Selling Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (91kb) ] | Reprints & permissions |
| 1742594 | Modeling the effects of physician-directed promotion using genetic algorithm-partial least squares Chee Wooi Lim, Toru Kirikoshi, Katsuhiko Okano (pp. 195 - 215) Keywords: Behaviour, Doctors, Least square approximation, Modelling, Pharmaceutical products, Promotional methods Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (167kb) ] | Reprints & permissions |
| 1742595 | Insights into public preferences for pharmaceutical funding Jennifer A. Whitty, Sharyn R. Rundle-Thiele, Paul A. Scuffham (pp. 216 - 234) Keywords: Australia, Behaviour, Health services, Pharmaceutical products Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (112kb) ] | Reprints & permissions |
| 1742596 | Electronic detailing (e-detailing) of pharmaceuticals to physicians: a review Fadi M. Alkhateeb, William R. Doucette (pp. 235 - 245) Keywords: Buyer-seller relationships, Health services sector, Internet marketing, Pharmaceuticals industry Article type: Literature review Please login | Abstract & purchase [ HTML & PDF (76kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
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| 1742597 | The growing body of research in pharmaceutical and healthcare marketing Avinandan Mukherjee Abstract | View HTML |
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