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Journal cover: International Journal of Pharmaceutical and Healthcare Marketing

International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Online from: 2007

Subject Area: Marketing

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Table of contents:
Volume 4 issue 1

Published: 2010, Start page: p9

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Articles
Article Id: Article Information:
1852701 Health beliefs related to willingness to accept treatment of pain with potentially addictive drugs
Kimball P. Marshall, Lisa A. Micich, Arthur G. Cosby (pp. 9 - 20)
Keywords: Drug addiction, Drugs, Health and medicines, Patient care, Social marketing, United States of America
Article type: Research paper
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1852702 The relationship between emotional intelligence and customer orientation for pharmaceutical salespeople: A UK perspective
Charles E. Pettijohn, Elizabeth J. Rozell, Andrew Newman (pp. 21 - 39)
Keywords: Customer orientation, Emotional intelligence, Marketing, Personal selling, Pharmaceuticals industry, United Kingdom
Article type: Research paper
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1852703 Analysis of neonatal health in South Asia
Muhiuddin Haider, Avinandan Mukherjee (pp. 40 - 59)
Keywords: Childbirth, Health services, Public health, Social marketing, South Asia
Article type: Research paper
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1852704 Measuring perceived service quality for public hospitals (PubHosQual) in the Indian context
Jayesh P. Aagja, Renuka Garg (pp. 60 - 83)
Keywords: Customer services quality, Hospitals, India, Public health
Article type: Research paper
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1852705 Management commitment to service quality and service recovery performance: A study of frontline employees in public and private hospitals
Michel Rod, Nicholas J. Ashill (pp. 84 - 103)
Keywords: Customer services quality, Hospital management, Hospitals, Job satisfaction, New Zealand, Private hospitals
Article type: Research paper
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Book Review

Article Id: Article Information:
1852700 Fusion for Profit: How Marketing and Finance can Work Together to Create Value
Bansari Shah
pp. 104 - 104
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Note from the publisher

1852707 Measuring the impact of research
Rebecca Marsh
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Editorial

1852706 Market orientation in healthcare: focus on the patient
Avinandan Mukherjee
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