International Journal of Pharmaceutical and Healthcare Marketing

ISSN: 1750-6123

Online from: 2007

Subject Area: Marketing

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Volume 5 issue 1

Published: 2011, Start page: p8

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Articles
Article Id:	Article Information:
1917027	Determinants of consumer-driven healthcare: Self-confidence in information search, health literacy, and trust in information sources Sejin Ha, Yun Jung Lee (pp. 8 - 24) Keywords: Consumer behaviour, Information media, Information searches, Public health, Trust Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (107kb) ] \| Reprints & permissions
1917028	National study of injury-increasing analgesics in the elderly Steven A. Blackwell, David K. Baugh, Melissa A. Montgomery, Gary M. Ciborowski, Jesse M. Levy (pp. 25 - 42) Keywords: Analgesics, Elderly people, Injuries, Medical prescriptions, Medicines, Risk analysis Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (112kb) ] \| Reprints & permissions
1917029	Users' consumption of healthcare videos on hospital web sites Edgar Huang, Davide Bolchini, Josette F. Jones (pp. 43 - 53) Keywords: Audiovisual media, Hospitals, Marketing, User studies, Videos, Worldwide web Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (81kb) ] \| Reprints & permissions
1917030	Lifetime value model in the medical sector: a case study of a restoration and beauty clinic Z. Zare-Hoseini, M.J. Tarokh, H. Jabbari Nooghabi (pp. 54 - 66) Keywords: Customer relations, Customer service management, Data analysis, Iran, Public health Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (143kb) ] \| Reprints & permissions

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1917026	Drugs and Money – Prices, Affordability and Cost Containment Sushma Drabu, Smriti Khatri, Surinderjeet Singh, Pratyush Lohani, Roshan Kumar Sahu pp. 67 - 67 Please login \| Abstract & purchase [ HTML ] Note from the publisher
1917031	A new company descriptor takes us into a new era Rebecca Marsh Abstract \| View HTML Editorial
1917032	Not by survey only: alternate methodologies in healthcare marketing research Avinandan Mukherjee Abstract \| View HTML