Online from: 2007
Subject Area: Regional Management Studies
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|Title:||Cognitive strategy from the Romance of the Three Kingdoms|
|Author(s):||Check Teck Foo, (Systems and Engineering Management, School of Mechanical & Aerospace Engineering, Nanyang Technological University, Singapore)|
|Citation:||Check Teck Foo, (2008) "Cognitive strategy from the Romance of the Three Kingdoms", Chinese Management Studies, Vol. 2 Iss: 3, pp.171 - 182|
|Keywords:||China, Cognition, Literature, Management strategy, National cultures, Psychology|
|Article type:||General review|
|DOI:||10.1108/17506140810895870 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The
Design/methodology/approach – First, the paper reviews broadly the traditionally, four most popular novels within the Chinese classical literature: The
Findings – From textual analysis, the paper presents as its finding a schematically linear, cognitive structure of the strategy process. It also presents the central role of the “Counselor of Strategy” in Chinese strategy making process. From this research, a Kong Ming-grounded, cognitive model of strategy process is developed. If the
Originality/value – Kong Ming (or Zhuge Liang) had been hailed by the Chinese with such lofty epithets such as the “Divine Strategist”. His exploits during the declining Han dynasty and emergence of the Three Kingdoms of Wei, Shu and Wu (220-280 CE) are still cited by the Chinese people in their daily conversations on strategy. In this paper, we draw lessons for CEOs through a Kong Ming-grounded model for strategy.
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