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Home > International Journal of Wine Business Research > Table of contents:Volume 20 issue 3
International Journal of Wine Business Research
ISSN: 1751-1062
Previously published as: International Journal of Wine Marketing
Online from: 2007
Subject Area: Marketing
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Table of contents:
Volume 20 issue 3
Published: 2008, Start page: p202Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1740637 | Facets of brand equity and brand survival: a longitudinal examination James B. Wilcox, Debbie A. Laverie, Natalia Kolyesnikova, Dale F. Duhan, Tim H. Dodd (pp. 202 - 214) Keywords: Brand awareness, Brand equity, Brands, Quality, United States of America, Winemaking, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (400kb) ] | Reprints & permissions |
| 1740638 | Effects of non-sensory cues on perceived quality: the case of low-alcohol wine Josselin Masson, Philippe Aurier, François d'hauteville (pp. 215 - 229) Keywords: Alcoholic drinks, France, Quality, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (270kb) ] | Reprints & permissions |
| 1740639 | Do expert ratings or economic models explain champagne prices? Jan Bentzen, Valdemar Smith (pp. 230 - 243) Keywords: Prices, Scandinavia, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (176kb) ] | Reprints & permissions |
| 1740640 | Dragon wine: developments in the Chinese wine industry Per Jenster, Yiting Cheng (pp. 244 - 259) Keywords: China, Competitive strategy, Evolution, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (225kb) ] | Reprints & permissions |
| 1740641 | Accounting for social taste: application to the demand for wine Christophe Terrien, Daniel Steichen (pp. 260 - 275) Keywords: Consumer behavior, Social interaction, Social status, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (366kb) ] | Reprints & permissions |
| 1740642 | Contradictions of traditions and change in German winemaking: an exploratory study Robert J. Harrington, Michael C. Ottenbacher (pp. 276 - 293) Keywords: Germany, Innovation, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (133kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
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| 1740802 | Editorial Ulrich R. Orth Abstract | View HTML |
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